Our video process
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Research
All our videos start with a deep dive on the topic: we read books and primary sources like research papers to lay a scientific foundation for the script. We always consult with experts in the field to make sure our facts are straight. The last step is preparing a sourcesheet for each video to prove our claims and make our process transparent.
Script
Our scripts are the backbone of our videos. For each one we try to find the perfect balance between telling facts and shaping them into a captivating story. This can take about a dozen drafts to cut away unnecessary bit and polish the final result. The ultimate goal is to offer a new perspective on a topic and leave viewers with new insights – without them really noticing.
Illustration
After deliberating over the best visual metaphors and ideas for each scene in the sketching phase, the illustration process begins. We use masterful vector illustration, pixel-based illustration and infographics to create our distinctive playful style. Our trademark are quirky and relatable characters – if you can't sympathize with our mitochondria and brown dwarfs, we don't know what else will melt your heart.
Voiceover and Animation
Steve is the voice of Kurzgesagt and he narrates every video in his signature tone that blends rationality and optimism. His voiceover provides the timing for the animation team, who bring scenes and characters to life through meticulous handiwork. We combine classic 2D flat animation with 3D elements – whatever is needed to make our puppets dance and planets turn.
Music and Soundeffects
Each Kurzgesagt gets its own specifically composed soundtrack from Epic Mountain music to give it a unique mood and emotional impact. You wouldn’t guess what a difference this step makes if you haven’t heard a video without their music and sfx.