Our product process
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Concept and Research
Kurzgesagt products are ideated and researched with the same level of care and attention to detail as our videos. Sometimes we'll take a clever idea and turn it into a plushie – other times we'll take many, many hours to research a poster or journal. Always ensuring that they are not only scientifically accurate but also fun and engaging.
Illustration and Design
Our product ideas are then brought to life. We create sketches, mockups, layouts and illustrations aiming to make the topic as easily accessible as possible. We want to create something that you'll love to bring into your home and that will inspire you every day.
Production
Once the design is finalized, we move on to production, where we carefully choose materials and oversee the manufacturing process to ensure the highest quality possible. Our products often go through a long sampling process and many iterations until we are happy with the result.
Campaign
We then look for the best possible story to tell about our products and turn it into a campaign. We take pictures and film the product in action at our Munich office. We are then ready to put the products on the kurzgesagt shop and release them into the wild.
Kurzgesagt in Your Home
When our posters, journals or plushies arrive at your home, then the best part of the product process begins. You get to live your life literally surrounded by science. We love being part of your everyday life and sparking your curiosity for space, biology, nature and life itself.